Unifonic CPaaS Platform - CloudBlue

About

[Fast-Track product] Unifonic is a customer engagement platform that enables organizations to delight customers with remarkable omnichannel experiences. By unifying communication channels, messaging apps, and chatbots, Unifonic streamlines conversations at every touch point throughout the customer journey.

Overview
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Unifonic is a customer engagement platform that enables organizations to delight customers with remarkable omnichannel experiences. Unifonic streamlines conversations at every touchpoint throughout the customer journey by unifying communication channels, messaging apps, and chatbots.

Applications:

Notice. Send notifications to customers instantly, securely, and cost-effectively over their favorite communication channels.
Flow Studio. Eliminate communication complexities and reduce time and cost by automating customer journeys across channels.
Multichannel Campaigns. Engage customers with personalized offers and special deals to increase conversions, and boost customer loyalty.
Number Masking. Protect customer privacy by connecting employees and customers without exposing their personal phone numbers.
Programmable Channels. Easily deploy multichannel communications by seamlessly integrating text, voice, chat and messaging capabilities into existing systems via a single API.
Authenticate. Ensure successful authentications via a customer’s preferred channels by automating and orchestrating OTP notifications over SMS, WhatsApp, voice and Push messaging
Interactive Voice Response. Reduce call wait times and free up call agents by setting up an inbound self-service call line to manage common customer queries or an outbound voice message to provide proactive notifications.

Channels:

SMS. Manage communications at scale and reach offline customers with Global SMS delivery using our SMS API
WhatsApp. Send and receive WhatsApp messages globally with multi-language text, image, document, and location support.
Push. Design and deploy visible, relevant, and timely Mobile Push Notifications to increase App engagements.
Voice. Customise your turnkey voice experiences with programmable APIs that connect your teams and customers securely.

*CloudBlue Fast-Track product: This product is part of the CloudBlue Fast-Track program. This means that the product is in process to be integrated with CloudBlue Connect.

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Why Unifonic?

Available via a secure, scalable & compliant cloud-based platform, we offer enterprises a turnkey, low-to-no code solution managing omnichannel communication. Our single handshake approach ensures the delivery of a consistent, end-to-end customer experience.

Unifonic customer persona

Top segments by size (# employees)

B2C

Micro

0 employees

SOHO

1 – 4 employees

Small SMBs

5 – 9 employees

Medium SMBs

10 – 49 employees

Large SMBs

50 – 249 employees

Corporate

249 – 999 employees

Enterprise

999+ employees

Top segments by vertical

Public Administration

Retail Trade

Finance & Insurance

Segment 4

Segment 5

Segment 6

Not targeted customer segment

Secondary customer segment

Sweet spot

Needs

Customer care (support, notifications, updates).
Customer engagement (product updates, campaigns, surveys).
Channel integration – One platform for all channels (SMS, Voice, WhatsApp, Twitter).

Wants

Reach out to the end-users with the highest deliverability and message openability rate.
Make sure the customers can choose the channel they are receiving the communication.
Secure and no fraud with one-time-password (OTP) messages.

Pain points

Customer engagement rate improvement and more revenue.
Security and safety.
No need to use different platforms to have channels selection.