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Twist
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About

[Fast-Track product] Twist is a team communication app that enables distraction-free long-form or short-term communication. You can finally ditch disorganized, dysfunctional, and distracting real-time messaging and emails. Quit the chaos at work and join 300K+ people who have moved their teamwork to Twist.
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Why Twist?

Add Todoist and Twist to your suite of Remote tools built for the future of work. Managers and creators are desperate to finally have the ability to switch off always-on communication and instead focus on delivering their work — and results. In the new paradigm of remote and hybrid working, we can move on from the distraction-inducing legacy of constant pings, unread notifications, and bloated project management tools. Choose Todoist and Twist for calm, organized, and effective messaging and task management.

Both tools have a global footprint in 160+ countries and are built by Doist, the world leader and pioneer in fully remote and asynchronous work.

Twist customer persona

Top segments by size (# employees)
B2C
Micro
0 employees
SOHO
1 – 4 employees
Small SMBs
5 – 9 employees
Medium SMBs
10 – 49 employees
Large SMBs
50 – 249 employees
Corporate
249 – 999 employees
Enterprise
999+ employees
Top segments by vertical
Marketing
Development
Knowledge workers
Segment 4
Segment 5
Segment 6
Not targeted customer segment
Secondary customer segment
Sweet spot

Needs

  • Need a central hub to manage conversations and decisions
  • Need the ability to manage and communicate with my team
  • Need the freedom to work to my own schedule

Wants

  • Tool built for remote/hybrid working
  • Less pointless meetings and chats
  • Searchable history of conversations and decisions

Pain points

  • Work has become chaotic and I need a place to centralize and coordinate it
  • Notifications and pings are endless and I have no headspace for ‘doing’
  • We’re always rehashing conversations and going over the same old ground because there’s no transparency for historical conversations and decision-making
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