RetailNext is the first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores, brands, and malls. RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Through its centralized SaaS platform, RetailNext automatically collects and analyzes shopper behavior data, providing retailers with insight to improve the shopper experience in real time.
More than 450 retailers in 90+ countries have adopted RetailNext’s analytics software and retail expertise to better understand the shopper journey in order to increase same-store sales, mitigate risks and eliminate unnecessary costs.
We are hardware agnostic and can utilize our data through our reporting, dashboards, or integrate it with your BI tools through our API.
RetailNext collects the data through our all-in-one cloud-managed IoT sensor called Aurora. Aurora has the industry’s widest field of view and integrated AI with technologies such as 3D video analytics and tracking, WiFi based shopper analytics, BLE-based staff analytics and a beacon.
RetailNext empowers a retail transformation across you entire organization through 5 main facets of our platform. Our Traffic 2.0 allows retailers to optimize inventory, labor management and eliminate friction at service areas by understanding the shopper flow in-store.
With Merchandising you can coordinate and manage product assortment , placement and promotions with directionality maps, and interior analytics that answer questions such as:
- What is the traffic to individual displays, aisles, or product categories within the store?
- What percentage of shoppers dwell in a particular zone?
- What is the shopper engagement rate for a specific area within the store?
Our Retail Labs/Advanced Analytics integrate a detailed view of in- store shopper paths for a comprehensive view of shopper behavior. Quickly adapt to changing shopper preferences using A/B tests. With Retail Labs you can:
- Diagnose current performance
- Visualize most common shopper paths
- Segment shopper paths by demographics and purchasers vs non-purchasers and staff vs. shoppers
Finally, our Asset Protection module allows you to use video management to save time and reduce costs associated with investigations. You can identify high risk transactions with exception-based reporting. RetailNext allows you to unify systems cross-departmentally and leverage our platform quicker investigations yielding 40-70% CapEx savings. Our comprehensive solution is intuitive, open and built for retail.