Cyabra - CloudBlue

About

[Fast-Track product] Cyabra is a social search engine. Monitoring and analyzing billions of interactions in real-time, Cyabra uncovers the good, bad & fake of online conversations. We measure authenticity, sentiment, and impact across all media platforms, including Facebook, Instagram, TikTok, and Twitter. By understanding online narratives, trends, and communities, Cyabra provides actionable insights to stop the spread of disinformation and reach the real audience.

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Why Cyabra?

Allow your customer to monitor online narratives, trends, and communities, and provide them with actionable insights to stop the spread of disinformation and reach the real audience.
Enable your customers to better understand what their clients are saying about their products or services – what do they like? what will they want to change? – and reach new potential audiences that are relevant for their offerings.
Identify misinformation campaigns targeted at a specific brand or company and stop them before they cause real harm.
Locate online influencers that are most relevant to a specific target audience and validate the influencers’ follower base – how many are real people?

Cyabra customer persona

Top segments by size (# employees)

B2C

Micro

0 employees

SOHO

1 – 4 employees

Small SMBs

5 – 9 employees

Medium SMBs

10 – 49 employees

Large SMBs

50 – 249 employees

Corporate

249 – 999 employees

Enterprise

999+ employees

Top segments by vertical

CPG

Food & Beverages

Government

Segment 4

Segment 5

Segment 6

Not targeted customer segment

Secondary customer segment

Sweet spot

Needs

Monitoring online conversations by customers or potential customers to allow for better messaging and product development.
Identify fake and misinformation campaigns launched by fake social media accounts.
Identify new customer communities and engage them with the right content.

Wants

Create new audiences and convert them into customers.
Ability to remediate agains misinformation campaigns.
Monitor the competition’s messaging and content performance.

Pain points

Listening to and understanding of customers’ feedback.
Being aware of fake social media accounts attacking your brand.