Logo Maker & Brand Kit - CloudBlue

About

[Fast-Track product] Looka is an AI-powered logo maker that gives business owners a quick and affordable way to create a beautiful brand.

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Why Looka?

More valuable customers: every new business needs a great logo and branding, and offering Looka’s logo maker and brand kit will unlock that value for your customers, while also increasing lifetime value due to ongoing branding needs as their business scales
Premium logo designs: generate 100s of custom logos for free, with no account required until you’re ready to purchase
A huge selection of fonts and symbols: categorized by style and industry, so it’s easier to find what you want
Easy editing and suggestions: the Looka editor lets you customize text, colors, symbols, and more, and see dozens of variations if you need ideas.
Access to 300+ branded designs: including business cards, social posts, flyers, printed merchandise, website, and more

Looka customer persona

Top segments by size (# employees)

B2C

Micro

0 employees

SOHO

1 – 4 employees

Small SMBs

5 – 9 employees

Medium SMBs

10 – 49 employees

Large SMBs

50 – 249 employees

Corporate

249 – 999 employees

Enterprise

999+ employees

Top segments by vertical

Ecommerce

Professional Services

Non-Profit

Segment 4

Segment 5

Segment 6

Not targeted customer segment

Secondary customer segment

Sweet spot

Needs

Control: To be self-sufficient and execute on their own vision for their brand.
Convenience: To get designs on a budget, without having to learn new skills.
Counsel: To have access to support and professional expertise.

Wants

Stunning logo designs: To feel empowered to create beautiful logos that their customers will love.
Credibility: To create a brand that’s unique and personal.
Branded assets: Access to different types of branded assets all in one place.

Pain points

Working with designers: Often a painful and time-consuming process.
Working with graphic design software: Often difficult to learn and too complicated to master.
Branded assets created when you need them: Especially when working with graphic designers, the process is often costly and requires too much back-and-forth just to get a social media post (for example)..