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CASTANET
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About

[Fast-Track product] LinkedIn automation for generating QUALIFIED B2B LEADS! CASTANET identifies ideal prospects and their geographical markets, then automatically connects and follows up on each sales rep.
  • Overview
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  • Showroom
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Why CASTANET?

Automations and a systematized approach to lead generation is at the core of an efficient and profitable sales organization. Adding CASTANET to a LinkedIn profile increases the users prospecting efficiency by 10X. 90% of the time spent prospecting for new leads on LinkedIn is waisted on repetitive and labor intensive processes. LinkedIn is the world largest B2B professional networking site with 2 new users joining ever second. Unlike other social site, LinkedIn is a place specifically for conducting business. An effective LinkedIn networking strategy requires a consistent investment of time, energy and know how. To have success, a prospect must grow to KNOW, LIKE and TRUST over time.

​CASTANET customer persona

Top segments by size (# employees)
B2C
Micro
0 employees
SOHO
1 – 4 employees
Small SMBs
5 – 9 employees
Medium SMBs
10 – 49 employees
Large SMBs
50 – 249 employees
Corporate
250 – 999 employees
Enterprise
1000+ employees
Top segments by vertical
Professional services
Marketing
Communications
Segment 4
Segment 5
Segment 6
Not targeted customer segment
Secondary customer segment
Sweet spot

Needs

  • Need a source for NEW leads and prospects.
  • Need efficiencies to increase productivity.
  • Need admin level reporting for their sales team’s prospecting activity.

Wants

  • Want integrations to streamline lead management.
  • Want templates and preconfigured outreach strategies to ensure proper setup.
  • On-demand access to CASTANET system training.

Pain points

  • Time: A LinkedIn outreach campaign is not efficient or effective without automation.
  • Transparency: LinkedIn profiles are owned by each employee, having transparency into if they are prospecting and following up properly is not possible without a management tool like CASTANET.
  • Cost: Lead cultivation, if done manually, is a costly and time-consuming proposition.
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